Question

Which of the following is used when a political candidate highlights his or her experience in finance as the basis of a plan for economic recovery?
ethos
pathos
logos

Answer 1

Ethos is pretty much used for building up credibility. You can do this by explaining your experiences, backstory, skills, etc.

Pathos is based around emotions, typically sadness or happiness. This can be shown through personal emotional stories, images, videos, etc.

Logos is logic, that's built up by using statistics and different facts.