Bobby is part of the marketing team of a company that sells various Bluetooth devices. The target customers for this product belong to a range of age groups. Hence, Bobby wants to use multiple advertising vehicles to deliver the message of the product. He wants to set aside money for each of the advertising media based on its relative potential. Which component of the advertising plan would help Bobby allocate money to the different media according to the finances available?
The _____ component of the advertising plan would help Bobby allocate money to the different media according to the finances available.

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