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Assignment 11: 4Ps in Marketing Mix: You can pick any combination you prefer, one country + one companyIkeaLegoSiemenVolvoFiat KenyaSomaliaNigeriaMaliEthiopiaDiscussion Content: Product differentiation strategies:Functional Experiential Personal/life stylePositioning, Segmentation and DifferentiationNature of product: consumer goods: substitution, complementary, normal, inferior, Giffen, conspicuous consumption; industrial goods. Pricing StrategiesSelling and PromotionPlaceWriting format: Business Beat 3 sections with references
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