Question

According to a recent survey of top digital and technology experts, what percent thought that advertising would focus on targeting individuals across devices?

Answer 1

Are there any answer choices for this questions?

Answer 2

yep

Answer 3

59 percent
17 percent
23 percent
41 percent

Answer 4

I don't really understand how I am supposed to help with this question. Is their another part to it?

Answer 5

no its ok

Answer 6

i just thought I might as well check if someone has done it already

Answer 7

sure

Answer 8

Is there a article about this with the percents or numbers or reasoning that goes along with this question because there has to be something or else this question does not make any sentence because there is no information to back up the question.

Answer 9

Sence*

Answer 10

yeah but it is a LOT of reading maybe I should should make an educated guess

Answer 11

haha no worries though i have an A+ and I will still get an A on the assignment

Answer 12

thank you guys

Answer 13

No. Read and and tell me because there has to be some numbers to go along with the question what numbers do you have to work with?

Answer 14

the options?

Answer 15

59 percent
17 percent
23 percent
41 percent

Answer 16

there are no numbers along with it

Answer 17

ok

Answer 18

one sec

Answer 19

No from the article what numbers are in the article do you see that help you out with this question?

Answer 20

theres several articles ill paste them here

Answer 21

https://docs.google.com/document/d/1HKDqovp7St0n8dbKN_QwmlYk1w1_5Bmqq3OSoTjt7hU/edit

Answer 22

https://docs.google.com/document/d/1pViJ8xg7qtW_p8e-Bn21QcUfkyc0KvvQbKD__WrkoIo/edit

Answer 23

I often use the "ctrl" and" f"

Answer 24

None of us can access those because it says access denied. Also @carmelle can you help me because I dont understand exactly what this user is trying to get at.

Answer 25

the answer is somewhere in these docs

Answer 26

Alright, i'll try to help you, but we need access to the google docs so that we can read the text

Answer 27

It says this.

Answer 28

https://docs.google.com/document/d/1pViJ8xg7qtW_p8e-Bn21QcUfkyc0KvvQbKD__WrkoIo/edit?usp=sharing

Answer 29

does that work?

Answer 30

Nope.

Answer 31

I cant change the settings for sharing because this is a school laptop

Answer 32

Then unless you find someway to make them public or past the text here then I or carmelle wont be able to help you.

Answer 33

can you just take a screenshot of the text instead, please :)

Answer 34

Digital Media in Advertising
It seems these days that no matter where people are, they are constantly connected to the Internet. For many, it has become a necessity of life. One popular way to stay connected is the use of a mobile phone or tablet. How can companies use this to their advantage? If you were a company that advertised on TV and the radio, would you want to expand your advertising efforts into the mobile market? If so, how could you do so?

Mobile advertising was about $70 billion in 2018.

Let us move on to learn more about advertising using digital media.
OBJECTIVES
Compare and contrast the different types of mobile marketing.
Define and explain the advantages of mobile Web sites.
Discuss some considerations when designing a mobile Web page.
Define and explain the advantages of Apps.
Discuss some considerations when designing an App.
VOCABULARY


app
an application or piece of software that runs on an electronic device


digital advertisement
an advertisement that is delivered through an electronic device


mobile Web page
a Web page that is designed to work well with a mobile browser


APPS AND MOBILE WEBSITES

There are about 2.5 billion smart phones in use today around the world.

Mobile devices have been becoming increasingly popular. With the release of the iPhone and the Smart Phone in 2007, accessing the Internet on the go became possible. Since then, the new generation phones have become increasingly more common and popular. The addition of tablet computers in 2010 presented yet another opportunity for people to stay constantly connected to the Internet. Since then, there's been an explosion in the Apps market and a number of individuals or companies developing Web sites.
What an App Is
The term, app is used quite often, but it is not always used to represent the same thing. Basically, app stands for application. An application is a piece of software that runs on an electronic device. The app will allow the device to do something specific or a set of related tasks. Some are quite simple; others are more complex. Apps are written for specific types of mobile devices. Each mobile device runs on a different type of software so the app must be compatible with the device. For example, the app that you would put on a Smart Phone is not the same app that you would put on an iPad. The systems are different so the apps must be designed to work with the specific device. Many apps access the Internet; others are designed to work offline. Apps must be downloaded on a device. They cannot be accessed online as Web sites can.
What’s Important in App Design
Given the right tools, any person can design an app. When designing a mobile app, there are several things to keep in mind. One of the biggest concerns you need to be aware of is the size of the screen. Mobile devices are not like laptop computers; they are very small and are often used when people are on the move. Because of this, you need to be careful with your navigation. In general, one navigates with a touch or a sweep of the finger. Make sure that your app does not have multiple navigation options too close together. If it does, people will hit an unintended option and become frustrated. Another big limitation is battery life. If your app uses anything like a GPS or real-time program, it will need to run the entire time your app is in use. This is a power drain for the phone. Finally, be mindful of data transfer. Only download what is necessary and make sure that your app does not need to download the same thing multiple times. Data transfers can be expensive.
What a Mobile Web site Is
A mobile Web site is not much different from a typical Web site, but it is designed to work well with mobile devices and mobile browsers. Mobile devices run on different operating systems and require mobile specific browsers to access the Internet. A mobile Web site is accessed through the browser that the mobile device has installed. When designing a mobile website, it is important to keep in mind that many mobile devices cannot access anything flash based or with a PDF file. Many mobile devices cannot access certain videos. Some mobile devices have limitations with what they can display and screen size. The way a traditional page is displayed on a mobile device may present problems with navigation. Because of these and other considerations, businesses may want to consider creating a traditional Web site and mobile compatible site.
What’s Important in a Mobile Web site Design
Mobile browsers, in particular, the ones on phones, are not the same as the browsers found on laptops or desktops. They are specifically made for mobile devices. Many mobile Web sites are written in HTML or XHTML; these markup languages are simple and a good choice. Both HTML and XHTML are recognized by mobile browsers. A rapidly growing number of developers use HTML 5, an improvement over previous iterations of this markup language, because it allows developers an opportunity to introduce a more animated look and feel to sites without using Flash. When designing the page, you must consider the size, shape, and resolution of the display device. Phone screens vary. It can be a challenge to design something that works well on all the different varieties of devices. Today, many top-tier mobile phones have browsing capability similar to a desktop; however, the data transfer times are still much slower than in a desktop system. The more complex the page, the longer it will take to load. Finally, it is important to consider what the user will be doing when viewing the page. Mobile users tend to spend less time viewing pages. A site that is complex with complicated navigation would be bothersome to someone who is trying to locate information quickly.
Reflection
How would you describe an app?
What do you think are the two most important things to consider when designing an app?
Why do you think mobile Web pages are important?
THE DIGITAL ADVERTISEMENT
A digital advertisement is one that is delivered through an electronic device.
How do companies use the Web or mobile devices to advertise their products and services?
It is likely that you have been online and seen a number of pop-up advertisements. It is also likely that you have received an e-mail for a special offer. You may know someone who has an App on their phone that allows them to receive coupons. Maybe you have even seen something on Facebook. All of these are ways companies try to reach people and entice them to buy their product. Digital advertisements have become very popular, and with the increasing numbers of Internet and Smart Phone users, it is reasonable to expect digital advertising use to continue to rise.
Why Digital Ads are So Popular

Mobile advertising accounted for 70% of all digital advertising in 2018.

Print media, television, and other traditional avenues for advertising are still in use today but many companies are turning to digital advertising to supplement or replace their traditional advertising strategies. Why would companies do so? Before we try to answer this question, let us look at some different types of digital advertising. When a company

Answer 35

ok i found the answer it is 59 percent

Answer 36

is there more? the text stops at "When a company"

Answer 37

thank you guys, I know the explanation was a little confusing

Answer 38

sorry i couldn't help so much, but i hope you got the correct answer!

Answer 39

no worries, just being here is helpful