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Ronnie walked into the electronics store and fell in love with a stereo speaker. The speaker cost $500. Since Ronnie only had $ 60, he decided to use his credit card to purchase the $500 speaker. In two or more complete sentences explain whether or not Ronnie’s purchase is an example of an impulse purchase?
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Impulse purchases are purchases that are made on the spot, without planning. Now, looking at this person, he just saw the speaker that day, and he clearly didn’t have enough saved up for it in cash. So is this an impulse purchase or not?
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