Question

The article "The Melting Arctic" attempts to win over public opinion by making use of persuasive techniques. One such technique is the use of
, which relies on proofs, graphs, and charts. The article also relies on
, which involves the endorsement of an idea or opinion by a renowned professional in that particular field.

In contrast, the NOAA video uses visuals of animals to appeal to the viewer’s
. It makes
claims about the worsening Arctic conditions and the adverse effects they have on animal life.