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Economics - Financial Markets 17 Online
OpenStudy (anonymous):

can someone help me been on this one for a min can you help Mario Cortex is preparing a sales demonstration to present to a buying team made up of health care personnel. It is very important that he: A. recognize that printed documents provide the only credible form of proof for the audience. B. understand that sensory appeal is not fully communicated via the spoken word alone. C. conduct the demonstration at a hotel or motel. D. develop a highly structured demonstration that will save time.

OpenStudy (blurbendy):

I would say B

OpenStudy (anonymous):

why B

OpenStudy (blurbendy):

because if he wants his presentation to be successful, he will want to use as many mediums as possible (not just talking to them). So maybe he should show them things visually such as in powerpoint. The other options just don't seem as convincing.

OpenStudy (anonymous):

oh ok thank you so much I been on think one for a 2 days now do you think you can help me with some more

OpenStudy (blurbendy):

Ill try

OpenStudy (anonymous):

do I put it on here or another post

OpenStudy (blurbendy):

you can just put it here

OpenStudy (anonymous):

Jeremiah Cutler knows that it is possible to prepare a sales demonstration that is too structured and so mechanical that the prospect feels like a number. Marketing people typically refer to this type of sales demonstration as the __________ of the selling/buying process. A. massification B. focalization C. personalization D. depersonalization ITS NOT A THATS WHAT I PUT

OpenStudy (blurbendy):

depersonalization, I believe

OpenStudy (blurbendy):

the prospect feels like a number because the demonstration isn't personal enough. therefore depersonalization makes the most sense

OpenStudy (anonymous):

OK THANKS

OpenStudy (anonymous):

Which one of the following is an accurate statement regarding the sales presentation? A. It is best to communicate all you know about the product to the customer. B. The location of the sales demonstration is not likely to make a difference. C. Appealing to the prospect’s senses makes the sales demonstration more powerful. D. Each product feature is of equal importance to the customer.

OpenStudy (blurbendy):

Appealing to the prospect’s senses makes the sales demonstration more powerful. This seems the most logical out of them all. The others aren't always true

OpenStudy (anonymous):

OK SO I WAS RIGHT I DIDNT NO IF I WAS THANKS

OpenStudy (anonymous):

Three components of the demonstration worksheet are features to be demonstrated, the proof device to be used, and what you will say. Which one of the following is the fourth component of the demonstration worksheet? A. What you or the customer will do B. What the customer is likely to say C. When you will show and tell D. When you will involve the prospect

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