Question

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These two main ad talks about do not text while driving because you might hurt someone or hurt yourself. These two ads are describing because of a dumb mistakes someone might get hurt, and it’s your fault. “In fact, texting behind the wheel is so dangerous that it can cut a driver’s response time by 18% or the seconds it takes to miss a stop sign, run an intersection and broadside a family.” While texting and driving you will cause someone’s death and cause the family a heartbreak. The first ad’s in the top shows a cell phone leaking blood on the right side and the left side is a gun. In the top middle is the title of this ad is Russian roulette. In the bottom of the picture it states “A cell phone is a weapon – Whenever you drive a car and use one. It’s that simple and that deadly. Last year, nearly 6,000 fatalities and over half of a million was injuries are caused by distracted driver’s. The background of this ad is white. Below the statistic there is a quote “Whatever you have to say can wait. Unless it goodbyes”. The company name is Cone-net and Auto week. This is ad is showing a gun on the left and a cell leaking blood on the right side. This picture is explaining that you are killing someone in cold blood. This ad is telling the target audience that you should not drive while texting. Below the picture “A cell phone is a weapon – Whenever you drive a car and use one. It’s that simple. And that deadly. The picture and the writing work together to get the appeal because it tells the audience that there are millions of cases of car accident that involves people whom text while driving. This ad is effective because the ad is that it wrong drives without paying attention on the road. This is a logical appeal because it tells the audience that you is careful while driving behind the wheel. The second ad shows blood on the floor and a broken phone with small spot of blood. The floor is white. In the top right hand corner is a quote “This person you are trying to reach is no longer available.” Next to the phone there is a big spot of blood. There is a shadow of a car with some blood on it. This ad is an emotional appeal because this ad shows that someone is going to get killed by a driver who's texting while driving The picture and the writing work together to get the appeal because it tells the audience that there are millions of cases of car accident that involves people who text while driving ad is effective because the ad is that it wrong drive without paying attention on the road. My opinion on this ad’s is that they both show that it’s a bad mistake to kill someone while driving and texting at the same time. This ad shows a good message because it’s telling us that life is short.
In conclusion driving while text is a bad choice because you might kill a person by mistake.

Answer 1

The topic of the two main ads was the dangers of texting while driving. They go on in further detail to explain how texting while driving can cause injury to anyone on the road. “While texting and driving you will cause someone’s death and cause the family a heartbreak.” The texter is always at fault and it can cut a driver’s response time by 18%. Which is the equivalent to the seconds it takes to miss a stop sign, run an intersection or broadside another vehicle.
The ad’s background is white. The company names presented in the ad are Cone-net and Auto week. Below the statistics shown in quotations is the following, “Whatever you have to say can wait. Unless it’s goodbyes”. At the top of the first ad a picture of a cell phone is displayed, leaking blood on the right side and a gun on the left side. This is obviously a visual metaphor for the potential harm it can induce. This picture is also expressing how texting and driving is comparable to killing someone in cool blood.
Near the middle of the first ad the title ‘Russian Roulette’ appears. In the bottom of the picture it states, “A cell phone is a weapon – Whenever you drive a car and use one. It’s that simple and that deadly. Last year, alone, nearly 6,000 of fatalities and over half a million of injuries were caused by distracted drivers.
The ad’s messages to its target audience are the hazards of texting while driving and a risk one should not be willing to take or in the very least, take lightly. Through the use of pictures and text the audience gains a clear understanding of this potential threat which is backed up even further by the millions of cases of car accidents involving people whom were texting while driving, making it a very effective ad. This is a logical approach or appeal because it uses facts and visual stimulation to better transmit its message to the audience.
The second ad shows a broken cell phone with a small spot of blood near it on a white floor with even more blood. In this ad someone is getting killed by a driver who was texting, on the top right hand corner of the ad there is a quote, “This person you are trying to reach is no longer available”, a shadow of a car with blood on it also appears in this ad.
The picture and the text work well in this ad too through a more emotional way. This ad is an emotional appeal because it forces the audience to view the situation in a more personal or human manor by showing that anyone, maybe even someone you know could be ‘unreachable’ due to this danger.
My opinion on these ads are that they both effectively accomplish their mission of explaining the damage resulting directly from not paying attention at the wheel, especially while texting. Each demonstrating terrible mistakes that can be prevented. The overall message of these ads are good because they are a call to action to prevent these mistakes from reoccurring. In conclusion, life is short and no one should risk losing their life or another simply due to texting or not being attentive at the wheel.