What is segmentation?
The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors that affect market segmentation are clear identification of the segment, measurability of its effective size, its accessibility through promotional efforts, and its appropriateness to the policies and resources of the company. The four basic market segmentation-strategies are based on behavioral, demographic , psychographic , and geographical differences. Read more: http://www.businessdictionary.com/definition/market-segmentation.html#ixzz35gZekb9K
@DillonS @kirbykirby
@Somy
there better at this than me so hopfully thay help :)
This is biology? lol
At first I was thinking of the biological segmentation term haha
lol
segmentation is basically dividing into parts/segments
I thought this would be the one for the biology section: Segmentation in biology refers to the division of some animal and plant body plans into a series of repetitive segments. http://en.wikipedia.org/wiki/Segmentation_(biology)
scarymary are u geting anny of this
so if i say that segmentation is just when cells divide apart. thatll work?
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