Question

Justin sees a billboard advertising Retro Fizz. He sees a TV ad the same day for the drink. Retro Fizz is also sponsoring his favorite Web site. What advertising strategy is Justin facing?


Select the best answer from the choices provided.
association and identity
loss leader
endorsement
media saturation

Answer 1

@JoannaBlackwelder

Answer 2

is it Media Saturation?

Answer 3

I think so.

Answer 4

Characterize the following claim.

"Jingle Bell Electronics has the lowest prices in town!"


Select the best answer from the choices provided.
objective claim with weasel words
objective claim with an emotional appeal to fitting in
subjective claim with an emotional appeal to trendsetting
subjective claim of uniqueness

Answer 5

@JoannaBlackwelder

Answer 6

I think it is subjective claim of uniqueness

Answer 7

@JoannaBlackwelder ok

Answer 8

tudy the ad claim below.

"The practical, yet roomy, Fjord Facets was the highest-ranked hatchback in the subcompact class under $20,000 by the readers of Car Driver's Monthly for 2011."

What are the weasel words in the claim?


Select the best answer from the choices provided.
practical, yet roomy
yet, for 2011
under $20,000
by the readers of Car Driver's Monthly

Answer 9

@JoannaBlackwelder

Answer 10

I'm not sure on this one.

Answer 11

can you tag people who would know?

Answer 12

I don't know anybody who would know that. Sorry! Maybe try posting under another topic.

Answer 13

hat method do most advertisers use in ads to persuade consumers to purchase their products?


Select the best answer from the choices provided.
They present unbiased information on the product and its competitors.
They appeal to emotions and ideals of status and rank.
They use reasoning and logic rather than emotions.
They use fear for self and family either obviously or discretely.

Answer 14

@JoannaBlackwelder

Answer 15

They appeal to emotions and ideals of status and rank.

Answer 16

From my experience. :)

Answer 17

well i hope is right i need to pass this quiz

Answer 18

What facts are presented in the following ad?

"Get a stylish new hat from Zing Hats today! We offer hats in many colors, many sizes, and at great prices!"


Select the best answer from the choices provided.
Zing Hats has hats in more colors than other stores.
Zing Hats has hats at better prices than other stores.
Zing Hats has stylish hats in many colors and sizes.
Zing Hats has hats in many colors and sizes.

Answer 19

@JoannaBlackwelder

Answer 20

Do you think it is right?

Answer 21

Zing Hats has stylish hats in many colors and sizes.
That's what I think.

Answer 22

isnt stylish more like an opinion

Answer 23

Yes, I was thinking about that.

Answer 24

i need help

Answer 25

Which of the following slogans connects Beuyer watches with the lifestyle of a successful businessman?


Select the best answer from the choices provided.
Beuyer keeps time even at 30 meters underwater.
Beuyer style stays constant over generations.
Beuyer: elegant touches for lovers of fine things.
Beuyer keeps Zurich time even while closing a deal in Shanghai.

Answer 26

@JoannaBlackwelder

Answer 27

I'm guessing Beuyer keeps Zurich time even while closing a deal in Shanghai.

Answer 28

That is the only one that has to do with business.

Answer 29

true

Answer 30

it could be 2

Answer 31

s constant over generations.

Answer 32

meaning successful

Answer 33

Well, constant over generations just means it lasts a long time to me. It don't really have to do with whether the people who wear it are successful or not.

Answer 34

okay your right hopefully

Answer 35

hy can sales and other incentives be considered appeals to emotions?


Select the best answer from the choices provided.
They rely on shame and the desire to fit in.
They appeal to the hunt for a good deal and the fear of missing it.
They use models that appear to be happy and content looking.
They rely on people miscalculating the real prices.

Answer 36

@JoannaBlackwelder

Answer 37

I'm between They rely on shame and the desire to fit in. and They use models that appear to be happy and content looking.

Answer 38

Sales and discounts appeal to the emotions of the consumer as well—the excitement of getting a bargain and fear of letting it escape.

Answer 39

i believe is 2

Answer 40

I think you are right looking at it again.

Answer 41

you're very helpful im not gonna lie

Answer 42

just been having trouble with this quiz already took it 4 times

Answer 43

Glad I can help. Wow, that is a lot!

Answer 44

i know i know

Answer 45

Evaluate the following advertisements for bikes.

Bike A: "This bike feeds the need for speed. Available in black, red, blue, and teal. Get where you want to go—fast."

Bike B: "Sick of walking? Try a bike! At the new low price of $79.99, you can't afford to NOT get one."


Select the best answer from the choices provided.
The ad for Bike A is more informative; the ad for Bike B is more subjective.
The ad for Bike A makes subjective claims; the ad for Bike B only makes objective claims.
The ad for Bike A appeals to trendsetting; the ad for Bike B appeals to fear.
The ad for Bike A associates with an identity; the ad for Bike B uses the incentive of a sale

Answer 46

@JoannaBlackwelder

Answer 47

I don't think that the ad for bike A is informative.

Answer 48

Nor is the ad for bike B only objective.

Answer 49

i believe is the last one

Answer 50

I also don't think that the ad for bike B appeals to fear. So that only leaves 1.

Answer 51

:) I agree

Answer 52

"The practical, yet roomy, Fjord Facets was the highest-ranked hatchback in the subcompact class under $20,000 by the readers of Car Driver's Monthly for 2011."

What are the weasel words in the claim?


Select the best answer from the choices provided.
practical, yet roomy
yet, for 2011
under $20,000

Answer 53

help me on this one @JoannaBlackwelder

Answer 54

im left with three choices

Answer 55

weasel words, take what would be a strong claim and make it weaker or subjective

Answer 56

under 20,000?

Answer 57

why?

Answer 58

it could be right

Answer 59

Hm, well, I guess that isn't subjective to be under 20,000.

Answer 60

I'm thinking practical, yet roomy now. Sorry.

Answer 61

That seems more subjective.

Answer 62

its looking for weasel words

Answer 63

Right and you said that weasel words take something that could be a strong claim and make it weaker or subjective, right?

Answer 64

What do you think it is?

Answer 65

you're right

Answer 66

whew...

Answer 67

im still look in to that

Answer 68

Which of the following phrases uses weasel words?


Select the best answer from the choices provided.
Over a decade, our investment funds have risen over 15% every year.
Today and the rest of the week, all items in the store are 20% off!
This brand of acrylic enamel paint is endorsed by home improvement reality star Ken Beckwith.
This washer is the cheapest among compact, high-efficiency, agitator-free luxury washers.

Answer 69

i know the answer.. already i just wanna if you can figure this out

Answer 70

@JoannaBlackwelder

Answer 71

Hm, the first one is pretty factual, so I don't think that is it.

Answer 72

correct

Answer 73

go on

Answer 74

The next one is too.

Answer 75

correct keep going

Answer 76

you have 2 choices left

Answer 77

The third one is a strong claim, but I don't see anything that weakens it or makes it subjective.

Answer 78

corecct

Answer 79

i guess you got the answer

Answer 80

I'm not really sure why the last one would be it, but it's the only one left. :)

Answer 81

well done mate

Answer 82

Thanks. :)

Answer 83

it the last one

Answer 84

So you're done now? How did it go?

Answer 85

now that you solved this question and you got it right

Answer 86

help solve the one i need help with

Answer 87

"The practical, yet roomy, Fjord Facets was the highest-ranked hatchback in the subcompact class under $20,000 by the readers of Car Driver's Monthly for 2011."

What are the weasel words in the claim?


Select the best answer from the choices provided.
practical, yet roomy
yet, for 2011
under $20,000

Answer 88

I thought we just did that one and it was practical yet roomy.

Answer 89

its the first one?

Answer 90

I thought that is what you said was right...

Answer 91

okay

Answer 92

Ron works at an advertising agency and his boss asks him to design a campaign for N-R-G-Tea, a new energy drink which the agency wants to sell to young mothers. Ron proposes several slogans:
Before you give him his ABCs, first sip some N-R-G!
Sorry I'm late; mom didn't have her N-R-G-Tea!
Keep the rock-and-roll lifestyle, even when you're a mom with N-R-G-Tea!
If you were Ron's boss, how would you assess his performance?


Select the best answer from the choices provided.
I and II appeal to emotions associated with the ideal lifestyle for the product, but III does not fit mothers' ideal lifestyle
II and III appeal to emotions associated with the ideal lifestyle for the product, but option I does not fit mothers' ideal lifestyle.
I and III appeal to emotions associated with the ideal lifestyle for the product, but II does not appeal to emotions.
III associates the product with an ideal, nurturing mother lifestyle; I and II fail to connect with that lifestyle.

Answer 93

@JoannaBlackwelder

Answer 94

Wow, none of these options look that great to me. what do you think?

Answer 95

im looking in to it

Answer 96

, people are more likely to act based on emotions, including fear and desire, than on reasoning.

Answer 97

i believe is 1 and II appeal to emotions associated with the ideal lifestyle for the product, but III does not fit mothers' ideal lifestyle