Question

A company makes bags that are priced higher than other brands in the market. The company claims its bags offer better features and benefits to the customers. What is the company’s pricing strategy? A) good value pricing B)cost-based pricing C) dynamic pricing D) value adding pricing E) value based pricing

Answer 1

The answer to this would be value based pricing. The reason for this is because the bag has better features and benefits to the customer, meaning it has more value than the regular bag would.