What's ethos, pathos, logos?
Ethos - appeal to credibility (Sorry for the error), basically a way to determine if the author or source is trustworthy
Pathos - appeal to emotions, in other words writing in a way that it touches your emotions
And Logos is easiest to remember, it's the appeal to logic, or common sense
Ethos, pathos, and logos are the three pillars of persuasion. Ethos appeals to credibility and character, pathos appeals to emotion, and logos appeals to logic and reason.
Ethos (Credibility and Ethics) What it is: An appeal to the speaker's character, credibility, and authority. How it works: The audience is persuaded by the speaker's trustworthiness and expertise on the subject. Example: A doctor discussing a medical topic uses their professional background to build trust and credibility. Pathos (Emotion) What it is: An appeal to the audience's emotions. How it works: Uses storytelling, vivid language, and personal anecdotes to create a strong emotional response in the audience. Example: A commercial for an animal shelter showing sad puppies to evoke sympathy and encourage donations. Logos (Logic and Reason) What it is: An appeal to the audience's sense of logic and reason. How it works: Uses facts, data, statistics, and logical reasoning to build a rational and evidence-based argument. Example: Presenting scientific data and studies to support a claim about climate change.
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