Question

what will be the direction of a reaction if both enthalpy and entropy are negative?

Answer 1

A reaction that has a positive change in entropy and a negative change in enthalpy will be strongly favored to proceed in the forward direction, i.e the reaction will have a very large equilibrium constant. But if both entropy and enthalpy increase or decrease together upon reaction, the effects of energy release and creating disorder will tend to oppose each other

http://www.chem.ufl.edu/~itl/4411/lectures/lec_u.html