Question

Describe a nonprice competition strategy that you have seen a company use. Do you think this strategy was effective? Why or why not?

Answer 1

@CC12

Answer 2

Well what I see the most is side by side product comparisons. Take blue buffalo dog-food commercials. They compare their ingredients side-by-side with other brand name dog-foods to show why theirs is better

Answer 3

Does that make it effective?
What if they are lying?

Answer 4

I dunno. Didn't stop us from buying beneful. People tend to buy what they're familiar with.

Answer 5

However, cause and effect tells us it is working. The commercial still plays, meaning they are gaining enough revenue to continue it, meaning people are indeed buying it.

Answer 6

Can you explain 2 other methods Nick?

Answer 7

None that I can think of. Sorry.

Answer 8

@Ultrilliam Maybe you've seen something?

Answer 9

Would one technically be selling more for the same price?
Like when they have surplus

Answer 10

Ah yeah. Buy 1 get 1 free. It doesn't have to be the same product either. Throwing in another product, That'd usually boost sales, unless it's "Mystery gift" and turns out to be a comb. Probably expected from hair products.

Answer 11

True, kind of like a container of pasta sauce and get a free box of pasta

Answer 12

I googled it and the last one says offering a different and unique product.

Answer 13

^Fidget spinners before they were mass produced

Answer 14

But that one doesnt make a bunch of sense to me

Answer 15

It'd have to be something way out of the ordinary no other company would be producing said item. I think the Fidget Cube is still one of those. Didn't hit as big as the fidget spinner. Another could be products with custom decals.

Answer 16

That makes sense